First released in 1956, the Rolex Day-Date has been captivating watch aficionados ever since. The signature date and day of the week display on the luxury watch dial is a popular feature of the Rolex Day-Date. Some other popular features of the Rolex Day-Date include the fluted bezel, Cyclops lens situated over the date window, and exquisite President bracelet, all of which make this luxury watch model a must-see timepiece.